Our Why

The Australian Over 50s Living & Lifestyle Guide is a dedicated Social Enterprise focused on
enhancing the well-being of Australia’s retirees and seniors. For years, we have championed a
shift in perceptions toward individuals over 50, retirees, and seniors, and we are now witnessing
positive changes. There is growing enthusiasm about the possibilities these later years
bring—travel, new careers, education, volunteering, and mentoring, transforming terms like
‘mature’, ‘old’, and ‘retirement’ into celebrations of life.

As this mindset evolves, particularly among those in their 50s, 60s, and 70s, the next step is
empowering “New Age Retirees” with the knowledge and skills to maximise their extended life
expectancy. Though health challenges may arise, proactive planning and awareness can
significantly enhance quality of life. Early health screenings and staying informed about medical
advancements are crucial.

Our core message is that by planning and consciously designing our future years, we can enjoy
happier and more fulfilling lives. From financial retirement planning to choosing the right living
arrangements, embracing a healthier lifestyle, seeking adventures, and contributing to society,
our guidebooks and website offer comprehensive information to help our readers make the best
choices. Let's celebrate life, enjoy its adventures, and create a joyful and meaningful future
together.