We recognise the public’s right to information as a cornerstone of democracy. Our editorial and journalistic mission is to serve that part of the Australian population who are Over 50s, Retirees and Seniors and make up 34% of the population. We service this demographic providing them with high quality news, analysis and features that are accurate, clear, objective, timely and useful information about areas of importance to them. We provide high quality public service information and content through our print magazines, e-magazines, websites, videos and podcasts.
The main areas of focus are:
We recognise that our printed magazines, articles, videos, podcasts, web content and other content play an important role as a public service in keeping the older sections of the Australian community informed, and we take on the responsibility of producing high quality, objective content in a professional and ethical way.
In order to achieve the highest level of public interest journalism, we adopt the General Principles and Standards of the Australian Press Council and follow the Code of Ethics for Journalists promulgated by the Media, Entertainment and Arts Alliance (MEAA).
In compliance with the General Principles of the Australian Press Council, as reproduced below, we aim to ensure that in all our materials there is:
In carrying out journalism work, our team must also adhere to the following from the MEAA code of ethics:
Our journalists, writers, contributors, content developers, videographers, interviewers, sales staff and administrative staff must undertake to read, understand and work within the framework provided by this policy and processes document.
Outside specialist contributors must be demonstrated, accredited and qualified specialists in the field in which they are making contributions and agree to have their contributions peer reviewed.
Generalist contributors must have several years journalism or writing experience and must submit past published works as evidence of their experience and work.
In order to be accredited by us, all writers, journalists and contributors must have at least 10 years relevant, verifiable experience and must provide an undertaking to comply with the requirement of this policy and processes.
In order to ensure adherence to the policies, principles and codes within this framework, we have established a number of quality processes: