Give Your Pets a Proper Diet

Pets have been domesticated for over 15,000 years and up until the 1930s, they were NEVER fed kibble or canned foods from a store. Their diet was real meat the same as Performance Pet Foods sells – free of any additives or preservatives. This changed in the 1930s when cereal and grain manufacturers looked for something profitable to do with their rejected cereals and grain.

The meat industry faced the same dilemma with spoiled or diseased meat and the idea of mixing the rejects together and calling it Pet Food was born. Marketing firms spent an enormous amount of money planting this idea in the public’s mind and today commercial diets are promoted by a multibillion-dollar pet food corporation collaborating with the veterinary industry, both of which have a huge financial stake in getting you to use these products. But processed kibble and canned products were not then – nor are they now – pet food.