Australia's LARGEST Circulating Guidebook for the Over 50s, Active Retirees & Seniors

Our Reach & Market

Let Us Help You Reach 1 million
Over 50s, Active Retirees & Seniors

The Australian Over 50s Living & Lifestyle Guide is a Social Enterprise dedicated, “To improving the lives of the Over 50s, Active Retirees & Seniors. We do this by providing useful and practical information about the important areas of life, to help them to make the best informed choices for themselves, for a healthy, active and enjoyable lifestyle." Companies and organisations that are closely aligned to our Mission, are welcome to use our print and digital platforms to reach over 1 million readers and consumers.

“For our marketing initiatives, we only associate with media that add real value to their readers and are well respected in the market. The Australian Over 50s Living & Lifestyle Guide meets these criteria. The articles in the Guidebook are well balanced and interesting and meet a real need for readers (including myself ). When readers spend time going through the Guidebook, we know that our advertisement is noticed frequently, and our branding is being affected for the better. We get results from our association with the Guidebook and we also know the team is willing to go the extra mile to service our requirements.”

“With our marketing dollar needing to produce the best ROI possible we chose to use the Australian Over Fifties Living & Lifestyle Guide as a way of connecting with the growing influential audience of Over 50s. And while so many people say that Over 50s aren’t computer savvy our results would suggest otherwise. We have seen a significant increase of 45%+ for Over 55s on our website! More people are becoming aware of our after –hour home doctor service through this magazine.”

“We know that our advertising in the Australian Over 50's Living & Lifestyle Guide works because we consistently get orders for our meals from the advertisement.The best thing for us is that the Guide is not thrown away as a newspaper or even a magazine might be. Instead, because of its quality and because of the reference materials inside, it is clear that readers keep the Guide in their homes for six months or even longer. With this knowledge, we advertise some of our actual menu in the Guide, where they can easily access it and phone in their meal orders. If your business target is the Over 50's, then we can recommend this publication as an excellent advertising medium because your message will not only get to the right people, it will stay in their homes for a long time.”

Are You In An Industry Serving The New Generation Retirees?

We have helped diverse industries to successfully build their brands and increase their sales to the New Generation Retirees, who are the Over 50s, Active Retirees & Seniors demographic. They make up 35% of the population and control some 60% to 70% of buying power.

The industries we have helped include:

Government Organisations
Health and Wellbeing providers
Travel Companies and Tour Operators
Hospitality – both domestically and internationally
Developers of Luxury Apartments
Retirement Village Operators
Over 50s Resorts
In-Home care providers
Residential Aged Care providers
Financial Services & Financial Advisory specialists
The Automotive industry
Leisure & Arts companies
Other specialised service providers

Tailored Marketing
Solutions For You

With 25 years’ media experience we know that the only way to help our clients on their journey to marketing success, is to intimately understand their objectives and target markets and then develop a 100% tailored solution.

We have several media channels that we integrate and use to help our clients meet their marketing objectives.

Tailored Marketing
Solutions For You

We have several media channels that we integrate and use to help our clients meet their marketing objectives.

Tailored Marketing Solutions - Case Studies

Marketing Tailored To Your Needs - Case Studies

Government funded organisation

This organisation is heavily involved with improving the lifestyle of older Australians. We initially partnered with the Queensland branch to promote an annual state-wide event. We suggested both print and digital to increase awareness and attendance at events. We now work similarly with the NSW and Victoria branches as well.

A major chemist chain in NSW

We have tailored a solution for them promoting their community pharmacy credentials and involvement with wellbeing through content, advertising, physical distribution and an element of training for their front-line staff.

A fast expanding chain of chemists in Queensland

The major objective for this client was to make the target demographic aware of new store openings and secondly to inform consumers of the services that pharmacists can provide over and above dispensing services. Our solution included in-store book placement, traditional advertising and an interview that appeared in both print and digital.

An international membership club for older people

This club has it's own publication for retirees but are using our wider reach to increase membership through a combination of content and advertisements that give the strong message of how a social lifestyle improves wellbeing and the quality of retirement years.

Government funded organisation

A major chemist chain in NSW

A fast expanding chain of chemists in Queensland

An international membership club for older people

Distribution

The Guidebook is distributed for FREE through a variety of participating outlets such as chemists, doctors’ surgeries, Over 50s resorts, social and sports clubs, retirement villages, exhibitions, libraries, local authorities and partnerships with service providers. This ensures your marketing messages are delivered directly into the hands of your target market.

For regional Australia, we distribute the books via news agencies.

The Australian Over 50s Living & Lifestyle Guidebook

National Reach, With Local Editions

With over 85% of the older demographic preferring print to any other media, this print publication is an effective channel for communicating your messages.

The Guidebook is a top quality, glossy, coffee-table style book of 220 pages. There are 4 Regional print editions in NSW, QLD, VIC and Gold Coast, Tweed & Northern Rivers. The digital edition of the Guidebook extends its reach to provide national coverage. South Australia and Western Australia editions are being considered for launch in 2020.

The Guidebook is often kept by readers in their home much longer than the 6-month publication life and is referred to frequently for the valuable information it carries.

Circulation

The circulation numbers of the Guidebook are CAB audited, making it one of the very few publications in Australia that has its circulation numbers independently audited and verified for the benefit of our clients.

It is Australia’s largest circulating guidebook for this demographic and is seen as a source of excellent reference information by readers through our print and digital versions.

The Australian Over 50s Living & Lifestyle Guidebook

National Reach, With Local Editions

With over 85% of the older demographic preferring print to any other media, this print publication is an effective channel for communicating your messages.

The Guidebook is often kept by readers in their home much longer than the 6-month publication life and is referred to frequently for the valuable information it carries.

Circulation

It is Australia’s largest circulating guidebook for this demographic and is seen as a source of excellent reference information by readers through our print and digital versions.

Distribution

For regional Australia, we distribute the books via news agencies.

Digital Solutions

Video

Our own research in relation to the Over 50s, Active Retirees and Seniors has confirmed that videos can help to build trust, which rates as one of the highest factors in brand switching decisions by the older demographic.

However, the big question is, how can marketers get their videos actually viewed by the Over 50s, Active Retirees and Seniors? That’s where we come in. At present, client videos can be embedded within articles on our websites, included in our EDMs and short videos can be featured on our social media pages. In the second half of 2020, we are introducing our own video channel for the Over 50s, Active Retirees & Seniors, which will allow even better targeting and audience engagement opportunities for our clients; including participation in specially produced videos addressing topics of interest to this demographic.

Content & Creative

National Reach, With Local Editions

We are experts in communicating effectively with people in their 50s, Active Retirees and Seniors as well. The key to marketing to this age group is to provide genuine and in‑depth information, so that customers can make the right choices for themselves and their families.

We help our clients to develop engaging and useful content and deliver it through story-telling that really connects with readers.

Our writers can create content from scratch, write from your guidelines or refresh content you already have.

Creative

Our creative team provides imaginative visual and written expression that touches the emotions and brings engagement and connection.

This demographic has unique requirements and we can help you get the message right.

AAT Kings

ADA Australia

Afikim Electric Vehicles

Airlie Beach Tourism

Allure Luxury Apartments

Amcal Chemists

Anglicare

Animal Welfare League

Arborvitae

Arthritis Australia

Ashmore City Shopping Centre

Australian Chamber Choir

Australian Government

Australian Seniors Insurance

Australian Unity

Aveo

Baptist Care

bCause

Beaumont Care

Beauty Point Retirement Resort

Beds ‘R Us

Bensons

Blamey Saunders

Blooms The Chemist

Bowel Cancer Australia

Cameron Glen

Cancer Council

Captain Cook Cruises

Care Connect

Catholic Healthcare

Centenary Institute

Chempro Chemists

Children’s Cancer Institute

Christain Fellowship Tours

City of Gold Coast

City of Mackay

Continence Foundation of Australia

COTA NSW

COTA Queensland

COTA Victoria

Cotswold

CPAP Australia

Crown Currency Exchange

Dementia Australia

Dexus

Dyldam

Ecoworld International

Eye Specialist Institute

Fantastic Aussie Tours

Fresh Hope Care

G: Link

Gate 1 Travel

Genesis Care

Golden Crest Manors

Gourmet meals

Guide Dogs Victoria

Halcyon

Halen Vans

Heartland Seniors Finance

Holiday Haven

Hunter Grange

ihear

IMB Bank

Income2Wealth

Independent Living Specialists

India Tourism

Inverell Shore Council

Invocare

IRT

Jamala Wildlife Lodge

Journeys Worldwide

Kincare

Lendlease

Lifestyle Villages

Living Gems

Logan City Council

Lowes

Macleay Villages

Mark Moran Group

Marston Living

Martin Luther Homes

Masterton

McLean Care

Meals On Wheels

Mecwacare

Meditech

MePacs

Mirvac

MLC Advice

Moreton Bay Regional Council

National Seniors Australia

New South Wales Seniors Festival

Norfolk Island Travel Centrre

NSW Parliament

NSW Trustee & Guardian

Osteoporosis Australia

Outback Pioneers

Palm Lake Resort

Pelican Shores

Pinnacle Living

PresCare

Probus

Propert Queensland

Prostate Cancer Foundaton Australia

Public Trustee

Radio 95.7 FM

Radio 97.7 FM

Raptis

Redland City Council

Relax For Life

Renaissance Village

Residential Lift Company

Retireinvest

Retire Australia

Retirement Living Council

Revitive

RCA Villages

RSL

RSPCA

Ryman Healthcare

Salvation Army

Saranam Resort

Sarawak Tourism

Serene living

Silver Chain

Singapore Tourism

SMSF Advisory Services

Star Community Services

Stocklands

Sydney Children’s Hospital Foundation

Sydney Harbour Tall Ships

Thailand Tourism

Tranquil Waters

Translink

Travel Directors

Thompson Health Care

Toowoomba Regional

Council

Tweedshire Council

UNICEF

Value Hearing

VicSuper

Village Group

Vision Australia

Vital Partners

Volunteering Services Australia

Wesley Hospital

White Lady Funerals

Windstar Cruises

Wollongong City

Yukana Private

Zea Relief

Australia's LARGEST Circulating Guidebook for the Over 50s, Active Retirees & Seniors

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